Every result links back to the raw AI answer behind it—including which businesses appeared and which sources were cited. Act on the evidence, then compare later scans of the same customer question.
Compare which businesses each engine surfaced and inspect the original answers and cited sources.
Turn the strongest observed gap into a prioritized, prompt-specific action.
Mark the action complete and use later scans to track the exact buyer search.
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AI assistants are more likely to surface brands when they can find specific, citable information that directly answers the buyer's question. Depending on the measured gap, useful actions can include improving product and category detail, publishing a relevant comparison or buying guide, answering a specific FAQ, adding substantiated customer proof, or clarifying structured data. No individual tactic guarantees an AI mention.
The step most teams skip is measurement. Prescy scans the questions your customers actually ask across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, shows which searches you are losing, and recommends a prompt-specific action. When you mark that action implemented, Prescy locks its original scan as the baseline and measures later like-for-like full scans so you can see whether visibility improved, stayed unclear or declined.
An AI visibility score condenses how often AI assistants mention your business into one comparable number. Prescy's score runs 0–100 and combines two things: breadth (how many of the five engines mention you at all) and depth (your share of answers within each engine). 100 means every engine mentions you in every tracked search; the score is computed identically for competitors, so head-to-head comparisons are fair.
Usually because the AI has more specific, quotable material about them: comparison pages, reviews, documentation, press coverage and community discussion. AI answers favor brands whose content directly matches the question asked. The fix is rarely 'more marketing' in general — it's publishing the specific page that answers the specific search you're losing. Prescy's Lost Customer Moments report shows exactly which searches those are, who wins them, and the evidence quote from the answer, so you know precisely what to build.
Yes — AI assistants that browse (Perplexity, Google AI Overviews, increasingly others) draw heavily on pages that already rank well, so strong SEO feeds AI visibility. But it's not sufficient: chat models also answer from training knowledge where rankings don't exist, and one synthesized answer replaces ten blue links, so being #4 can mean being invisible. Treat AI visibility as its own channel with its own measurement, built on the same content foundations.
Yes — Prescy's free Business Checker runs a live check in about a minute: it asks ChatGPT, Claude, Gemini and Perplexity real questions about your website and shows you the answers immediately. No account needed.